Anohni And The Johnsons - Why Am I Alive Now? (Radio Date: 05-07-2023)

il nuovo singolo 
 “Why Am I Alive Now?”
con il video diretto da Hunter Schafer
 GUARDA 

Il nuovo album
 My Back Was A Bridge For You To Cross,
esce questo venerdì 7 luglio su Secretly Canadian & Rough Trade

 ANOHNI Live Performance with Exclusive Early Album Playback and Conversation with Hunter Schafer To Take Place Tomorrow, July 6th at 9pm CEST

“Anohni Isn’t Afraid of the Darkness. Three decades into her career, the art-pop musician is still embracing new sounds, carrying stories from the past and interrogating all kinds of power.” 
- The New York Times

 
British-born, New York-based ANOHNI, “one of our generation's greatest protest singers, or protest songwriters” (NPR’s All Songs Considered), presents “Why Am I Alive Now?” the new single/video from ANOHNI and the Johnsons’ forthcoming album, My Back Was A Bridge For You To Cross, out July 7th on Secretly Canadian / Rough Trade. “Why am I alive now?,” ANOHNI asks, her ever-emotive vocals resting atop a bed of lush instrumentation co-produced by Jimmy Hogarth. “I don’t want to be witness/Seeing all of this duress/Aching of our world/Why am I alive now?” As the song continues, ANOHNI’s voice is both subtle and powerful. The accompanying “Why Am I Alive Now?” video, directed by Hunter Schafer (Euphoria), is expansive and cinematic. In her second-ever directorial endeavor, Schafer creates a portrait of women seeking refuge in each other in the midst of an industrial complex overlooking the Pacific Ocean. 
 
Schafer comments, “I started listening to Anohni in high school, so it’s a huge honor to help her build a visual world for WAIAN. This music video was an honest attempt to answer the question that WAIAN begs, Why Am I Alive Now? I wanted to focus on the idea of finding sisterhood in a world that does nothing to help - I hope the direction, choreography, and tone conveys a small piece of that journey.” 
 

Watch ANOHNI & Hunter Schafer’s “Why Am I Alive Now?” Video

Ahead of this Friday’s release, ANOHNI will be performing live during an exclusive early album playback experience on Thursday, July 6th at Noon PT / 3PM ET / 8PM BST on her YouTube channel with special guest Nomi Ruiz. Additionally, this presentation will feature an on camera conversation between ANOHNI and Schafer.

ANOHNI describes the creative process for My Back Was A Bridge For You To Cross, her first album since 2016’s acclaimed HOPELESSNESS, as a renewal and a renaming of her response to the world as she sees it. “Some of these songs respond to global and environmental concerns first voiced in popular music over 50 years ago,” says ANOHNI of her sixth studio album.
 
With My Back Was A Bridge For You To Cross, ANOHNI’s approach moved from someone tasked with challenging global denial to an artist seeking to support others on the front lines. “I learned with HOPELESSNESS that I can provide a soundtrack that might fortify people in their work, in their activism, in their dreaming and decision-making. I can sing of an awareness that makes others feel less alone, people for whom the frank articulation of these frightening times is not a source of discomfort but a cause for identification and relief. I want the work to be useful, to help others move with dignity and resilience through these conversations we are now facing.” 
 

Pre-order My Back Was A Bridge For You To Cross
 
Watch ANOHNI and the Johnson’s “It Must Change” Video
 
Watch ANOHNI and the Johnson’s “Sliver of Ice” Video
 
Download ANOHNI and the Johnsons cover art and hi-res images of ANOHNI
 

My Back Was A Bridge For You To Cross Tracklist:
1. It Must Change
2. Go Ahead
3. Sliver Of Ice
4. Can’t
5. Scapegoat
6. It’s My Fault
7. Rest
8. There Wasn’t Enough
9. Why Am I Alive Now?
10. You Be Free

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